For a visionary new organization, telling the story of what they achieved—and how they did it.

Several years after its founding, Yale University’s Tobin Center for Economic Policy needed to communicate its purpose and impact to funders, the Yale university community, government partners, and peer organizations across the country. I led the development of a microsite to share the Tobin Center’s achievements, clarify what makes the center and its approach unique, and position the center for a new, ambitious phase of growth.